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the changing face of youth ministry

As a former Youth Pastor I was intrigued by this quote from Time Magazine on the changing face of youth ministry.

The transformation in philosophy and programming that the quote mentions are things that I wrestled with often. How do people who work with youth reach out and attract non-churched kids, while at the same time building up youth of faith so that that faith matures instead of withers as students age?
Youth ministers have been on a long and frustrating quest of their own over the past two decades or so. Believing that a message wrapped in pop-culture packaging was the way to attract teens to their flocks, pastors watered down the religious content and boosted the entertainment. But in recent years churches have begun offering their young people a style of religious instruction grounded in Bible study and teachings about the doctrines of their denomination. Their conversion has been sparked by the recognition that sugarcoated Christianity, popular in the 1980s and early '90s, has caused growing numbers of kids to turn away not just from attending youth-fellowship activities but also from practicing their faith at all.
Covenant Life Church is cited as an example.
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