6 Communication Keys

Mark Batterson shares 6 Communication Keys...

#1 The Law of Scope: less is more
#2 The Element of Surprise: violate expectations
#3 The Picture Principle: a picture is worth ten million words
#4 The Law of Metaphors: say old things in new days

#5 The Authenticity Test: you are the message
#6
The Law of Emotion: stronger emotion equals longer memory
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